Founder-led • Saudi-based • Internationally minded

Leadership Built for Commercial Relationships

Silk and Sands brings founder-level attention to every market-representation and tourism-consultancy mandate, combining Saudi market knowledge with an international understanding of how buyers, principals and partners work.

Founder’s message

A trusted commercial team on the ground

Silk and Sands was created to give international companies something more valuable than distant market advice: a trusted commercial team on the ground.

We connect global expertise with Saudi opportunity, build relationships with the right buyers, and remain involved from the first introduction through long-term market development.

Founder-led market representation

Direct leadership involvement supports accountable communication, stronger commercial relationships and consistent follow-through in Saudi Arabia.

Verified background

Local ownership with international perspective

2017The licensed Saudi operating entity, Elmakkan for Travel and Tour, was established in 2017.

90+Each founder has travelled to more than 90 destinations, supporting a practical understanding of international markets and traveller expectations.

Saudi-ownedLeadership, accountability and commercial decision-making remain rooted in Saudi Arabia.

Hands-onThe founders remain connected to planning, partner communication, quality control and delivery.

Market presence

Active where commercial relationships are built

Our team represents Saudi capability through buyer meetings, tourism exhibitions and industry networking events.

88 Destinations representative meeting an international buyer — Qualified buyer meetings and destination representation.

Saudi tourism representation at an international trade exhibition — Saudi tourism promotion at international trade events.

Business partners meeting at a tourism industry event — Relationship-building with international partners.

Leadership approach

People remain responsible

Systems, shared knowledge, data and AI can improve efficiency, but judgment and accountability remain with people who understand the market, the client mandate and the commercial relationship.

What clients can expect

Clear market advice, disciplined buyer follow-up, culturally informed communication, practical commercial recommendations and direct leadership attention throughout the engagement.

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