Silk and Sands is a Jeddah-based B2B representation and tourism consultancy company helping overseas businesses build qualified relationships and sustainable commercial growth in Saudi Arabia and the GCC.
We act as the local extension of each client’s sales and marketing team—mapping the market, positioning the offer, opening relevant conversations, and maintaining disciplined follow-up.
Saudi Arabia is a high-value market shaped by strong purchasing power, growing international connectivity, ambitious tourism investment, and rising demand for premium, family, wellness, cultural, and customized experiences.
Silk and Sands helps international principals approach this opportunity with the right positioning, partners, and market plan.
We represent overseas companies, tourism boards, destinations, hotels and resorts, attractions, DMCs, airlines, cruise companies, wellness brands, tourism technology providers, educational travel operators, and other tourism-sector businesses seeking qualified Saudi buyer access.
We define the opportunity, map qualified buyers and partners, activate relevant relationships, and manage the pipeline through consistent follow-up and practical reporting.
Saudi Arabia combines strong traveler spending, rapidly expanding connectivity, premium and family demand, and major tourism-sector investment. Success in this relationship-driven market requires local knowledge, relevant positioning, and consistent commercial follow-up.
Tell us what you want to achieve. We will help identify the right route to buyers, partners, and sustainable commercial growth.